Greg “Puʻuwai Aloha” Baker

Founder & President, Hawaiʻi Animal Advocacy | Founder, Kahu Pōpoki

Meet Greg Baker

Greg “Puʻuwai Aloha” Baker brings together business leadership, scientific research, hands-on animal care, and public policy to advance humane, evidence-based animal population management in Hawaiʻi.

With an MBA and a college certificate in Community Cat Program Management, Greg has spent five years managing eight community-cat colonies, at times caring for more than 120 cats nightly. He has personally trapped and sterilized over 120 cats, supported more than 4,500 sterilizations through PetFix Big Island, and maintains a home sanctuary caring for more than 30 cats.

Professional Experience & Contributions

As founder of two complementary nonprofits, Hawaiʻi Animal Advocacy and Kahu Pōpoki, Greg combines practical field experience with scientific analysis, public education, and policy development. He has authored more than 24 science-based research briefs and contributed legislative and regulatory testimony addressing animal welfare and wildlife conservation.

His work includes developing the Coexistence Framework, the Conservation Evidence & Accountability Standard (CEAS), and the Managed Cats approach—tools designed to improve decision-making, strengthen conservation outcomes, and advance humane animal management.

Greg's professional focus is on bridging disciplines that too often operate separately: animal welfare, conservation science, government policy, and community engagement.

He believes meaningful progress comes through evidence, collaboration, and a willingness to question assumptions—helping people with different perspectives find practical solutions that benefit animals, wildlife, and the communities they share.

Connect & Learn More

Hawaiʻi Animal Advocacy
Humane, science-based animal policy, education, and advocacy.
HawaiiAnimalAdvocacy.org

Kahu Pōpoki
Community cat management, education, and training.
www.kahupopoki.org

About Member Vocational Spotlight

The Rotary Club of Hilo's Member Vocational Spotlight celebrates the diverse professional experiences, skills, and contributions of our members. Through these stories, we get to know one another better, discover opportunities to learn and collaborate, and introduce our community to the people who make up Hilo Rotary.

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